Content Marketing

Forward Contract Education Video

Filed in Content Marketing, Hedging Education Video by on June 18, 2016 • views: 808
Forward Contract Education Video

Here’s the slideshow of the highlights from my latest Education Video for Forward Contracts.   The video utilizes the dollar-cost-averaging concept and combines it with hedging currency exchange rates.  However, this can be modified to accommodate educating clients about personal finance, how the financial markets function, and investment strategies; i.e. retirement 401Ks and IRAs.   […]

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The Greek Tragedy – A Debt Crisis

Filed in Content Marketing by on March 20, 2016 • views: 570
The Greek Tragedy – A Debt Crisis

A Special Report is a great content marketing tool to reach out to prospects and showcase your know-how. Aided by visually stunning charts, your report can stand out from your competition!  

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Weekly FX Newsletter – from your Daily Updates

Filed in Content Marketing, Gallery by on March 20, 2016 • views: 808
Weekly FX Newsletter – from your Daily Updates

Don’t have time to write a weekly newsletter?  Don’t worry.  You’ve already written it! Enclosed are 6 reasons you should be writing a weekly or monthly newsletter. Why not repurpose your daily FX updates and create a more in-depth weekly outlook that your business clients will look forward to?

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Currency Risk Analysis Report – Marketing Slipsheet

Filed in Content Marketing by on March 20, 2016 • views: 923
Currency Risk Analysis Report – Marketing Slipsheet

The currency exposure and risk analysis is a detailed report highlighting the risks associated with foreign currency exposure tailored to a specific company’s payment schedule. By utilizing risk analysis as a content marketing tool, Banks and FX providers can offer a tangible value-proposition to a prospective client and increase the odds of a face-to-face meeting. […]

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Marketing Initiative Saved Thou$ands for College Study Abroad Programs

Filed in Content Marketing by on May 18, 2015 • views: 646
Marketing Initiative Saved Thou$ands for College Study Abroad Programs

Enclosed is a marketing slip-sheet for a bank sales campaign that I created in 2003 that targeted colleges who offer study abroad programs in Europe. This is a great example of an industry (or niche) marketing initiative to increase new clients.  And the best part is that we saved some schools thousands of dollars in […]

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Hedging Strategy Marketing Sheet

Filed in Content Marketing by on May 17, 2015 • views: 646
Hedging Strategy Marketing Sheet

Here’s a marketing slipsheet for a variation of a range forward hedge.  I wrote it for a client back in 2003.  The idea of this one-pager was to help clients understand currency hedging derivatives, without a lot of jargon and without a long powerpoint presentation.

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