Content Marketing
Forward Contract Education Video
Here’s the slideshow of the highlights from my latest Education Video for Forward Contracts. The video utilizes the dollar-cost-averaging concept and combines it with hedging currency exchange rates. However, this can be modified to accommodate educating clients about personal finance, how the financial markets function, and investment strategies; i.e. retirement 401Ks and IRAs. […]
The Greek Tragedy – A Debt Crisis
A Special Report is a great content marketing tool to reach out to prospects and showcase your know-how. Aided by visually stunning charts, your report can stand out from your competition!
Weekly FX Newsletter – from your Daily Updates
Don’t have time to write a weekly newsletter? Don’t worry. You’ve already written it! Enclosed are 6 reasons you should be writing a weekly or monthly newsletter. Why not repurpose your daily FX updates and create a more in-depth weekly outlook that your business clients will look forward to?
Currency Risk Analysis Report – Marketing Slipsheet
The currency exposure and risk analysis is a detailed report highlighting the risks associated with foreign currency exposure tailored to a specific company’s payment schedule. By utilizing risk analysis as a content marketing tool, Banks and FX providers can offer a tangible value-proposition to a prospective client and increase the odds of a face-to-face meeting. […]
Marketing Initiative Saved Thou$ands for College Study Abroad Programs
Enclosed is a marketing slip-sheet for a bank sales campaign that I created in 2003 that targeted colleges who offer study abroad programs in Europe. This is a great example of an industry (or niche) marketing initiative to increase new clients. And the best part is that we saved some schools thousands of dollars in […]
Hedging Strategy Marketing Sheet
Here’s a marketing slipsheet for a variation of a range forward hedge. I wrote it for a client back in 2003. The idea of this one-pager was to help clients understand currency hedging derivatives, without a lot of jargon and without a long powerpoint presentation.
