Content Marketing: Showcase Your Expertise With Blogs & Landing Pages

Filed in Charts, Graphs & Powerpoint Slides by on May 25, 2017 108 Comments • views: 430

There’s an old writing adage: “Show, don’t tell.”  To build brand awareness, showcase your team’s expertise and intellectual capital. By creating a blog or a landing page, you can showcase examples of your best work and demonstrate how your clients would be better off with you versus the competition. Don’t just tell them you offer value. Show them.

Here’s an example of a Global markets Blog page that I created. Although the subject matter can be any topic, the blog is a place for clients and prospects to visit for updates and makes a great content marketing tool.  For example, include a newsletter sign-up form for real time updates as articles are published. From there, you have your prospect’s email address and permission to contact them.

To be taken to the Global Markets Blog, please click on the image below.

 

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