Enclosed is a marketing slip-sheet for a bank sales campaign that I created in 2003 that targeted colleges who offer study abroad programs in Europe. This is a great example of an industry (or niche) marketing initiative to increase new clients. And the best part is that we saved some schools thousands of dollars in the process.
With European study abroad programs, universities often need to book travel arrangements months in advance and ultimately pay in euros. However, if the euro exchange rate rises between the booking date and the start of the trip, the cost of the travel arrangements rises along with the euro rate. As a result, universities either have to eat the cost increase or ask the students to pay more money before their trip even begins.